INFO

Goal: After a successful video ad launch in 2020, PocketBook asked me to create a sequel to “Inside your PocketBook” campaign to strengthen previous year's results 

My contribution: created ideas, co-scripted, hired a team of up to 60 people, managed casting, supervised shooting, oversaw the editing, approved the final drafts 

Result: 4 image videos for YouTube. 4 image videos for stories. Campaign got 9 M views and 15x page visitors. 

Creative Director: Nataliia Khomenko

Script writer : Nataliia Khomenko

Production: Moon Studio and NK